A Brew Built to Blend Us Together
Blended Joe started in 2018 as a multicultural small batch coffee roaster built on a simple idea: great coffee can bring people together. What began with online orders and bold blends quickly grew into something bigger. In 2020, fresh out of college, I joined Blended Joe as the head designer. From day one, I helped shape the visual identity of the brand, creating packaging, campaigns, and a look that matched the heart behind the brew. By 2025, we took the next big step by opening our first storefront in South Jersey. Now we are not just shipping coffee, we are serving it and building a space where connection is always on the menu.
I designed over 30 unique coffee labels for Blended Joe, each tailored to capture the personality of our different blends and flavors. From bold and energetic to smooth and classic, every label was crafted to help tell the story of what’s inside the bag.
I designed the window graphics for our first Blended Joe storefront, creating a bold and welcoming look that highlights our coffee bar, fresh brews, and daily specials. The designs were aimed at making the store immediately recognizable and inviting to customers.
