A Brew Built to Blend Us Together
Blended Joe started in 2018 as a multicultural small batch coffee roaster built on a simple idea: great coffee can bring people together. What began with online orders and bold blends quickly grew into something bigger. In 2020, fresh out of college, I joined Blended Joe as the head designer. From day one, I helped shape the visual identity of the brand, creating packaging, campaigns, and a look that matched the heart behind the brew. By 2025, we took the next big step by opening our first storefront in South Jersey. Now we are not just shipping coffee, we are serving it and building a space where connection is always on the menu.
Store Front
Album artwork created for the band Stereo Ready. This design blends surrealism and symbolism to reflect the mood and message of the album. Featuring an alien puppet master pulling the strings over a split reality, the illustration captures themes of chaos, media saturation, and existential curiosity. From clocks and skulls to pyramids and speakers, each element tucked inside the split mindscape hints at the strange world we’re navigating. The hand-drawn black-and-white style, paired with distressed textures and red handwritten typography, gives the design an underground zine-inspired aesthetic.
Packaging Design
I designed over 30 unique coffee labels for Blended Joe, each tailored to capture the personality of our different blends and flavors. From bold and energetic to smooth and classic, every label was crafted to help tell the story of what’s inside the bag.
Digital & Print Design
I designed over 30 unique coffee labels for Blended Joe, each tailored to capture the personality of our different blends and flavors. From bold and energetic to smooth and classic, every label was crafted to help tell the story of what’s inside the bag.
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