Blended Joe is a startup coffee company that began brewing in 2018. I joined the team as the lead designer in 2020, marking my first major role in the creative industry. Since then, I’ve been responsible for everything design-related, from packaging to social media and website design. Recently, when we opened our first storefront, I had the exciting task of creating modern menu designs for the digital boards, as well as promotional flyers to engage customers and highlight new offerings.
Packaging
I oversaw all packaging design, from crafting over 50 coffee bag labels to designing K-cup and promotional boxes. It’s been an honor to handle every aspect of the brand’s packaging.
These K-cup boxes were among my first packaging projects, designed to create a cohesive yet distinct look for both the 12-pack and 24-pack versions. I used subtle variations in layout, color, and design to maintain a unified brand aesthetic while making the sizes easily distinguishable, ensuring both functionality and brand consistency.
These K-cup boxes were custom designed for gifting, from Christmas advent calendars to fun variety packs. Each design was crafted to celebrate special occasions, adding a playful touch to memorable events.
Store Front
In 2024, we opened our storefront inside a local pizza shop, where I designed all the menus and signage, both inside and out. Below are some of the featured designs that helped bring our brand to life.
